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The Challenge

The promise of postsecondary education is clear: better access to meaningful work and thriving careers. However, for too many students, especially those from historically marginalized backgrounds, this promise remains unfulfilled. The pathways to success are broken, and it's time for a transformative approach.

With Willow, you’re not just navigating the complex landscape of postsecondary options—you’re transforming it. Empower every student to find their path to meaningful work and a thriving future.

Reach out today to get started with Willow.

Bad Investments

Not all college degrees are created equal. Shockingly, 30% of college programs leave graduates earning less than their high school peers a decade after graduation​. 

Economic Disparities

The postsecondary system is not delivering equitable results. Students from the lowest income quartile are significantly underrepresented in college enrollment and completion, perpetuating cycles of poverty rather than breaking them​. 

Completion Crisis

The statistics are grim—only 64% of students complete a 4-year degree within six years. For 2-year degrees, that number drops to a mere 30%​. The situation is even more dire for students from low-income households, where only a quarter graduate within six years​.

Core Challenge

Navigating a Broken System

A Maze of Choices

With nearly 1.1 million postsecondary programs and credentials available, counselors and students are overwhelmed by the sheer number of choices. The challenge isn’t just finding any program, but finding one that truly fits their strengths and goals while offering a positive return on investment.

Specific Challenge

Overwhelmed and Underinformed

Counselor Constraints

Guidance counselors are on the front lines, yet they’re often stymied by the lack of comprehensive, unbiased data to compare programs and pathways, particularly those tailored to the diverse needs of their students. 

Lack of Quality Information

Students and families expect that completing a program will lead to better opportunities. However, too many programs have low completion rates or a negative ROI, leaving students worse off than before.

Opaque Alternatives

Beyond traditional degrees lies a world of potential in alternative pathways—apprenticeships, certifications, and other professional programs. Yet, the absence of precise data on their credibility and outcomes leaves many students wary and underinformed.

Willow’s Response

Empowering Counselors and Students

Willow offers a solution to these challenges by equipping counselors and administrators with the tools they need to guide students effectively.

Personalized Guidance

Tailored recommendations based on each student’s unique strengths, goals, and financial considerations.

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Comprehensive Exploration

Tools to explore both traditional and alternative pathways (which we call "Professional Programs," ensuring that every student can find the best-fit option for their future.

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Ongoing Support

A dedicated team and community that works alongside you to ensure every student’s success.

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Transparent Data

Real-time cost and ROI projections that empower students to make informed decisions about their educational investments.

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